Creative Disruptor Business Diagnostic Assessment

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Full Name* This field is required.
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Email* This field is required.
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Phone Number* This field is required.
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Business Industry* This field is required.
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Business Sub-industry/Specialty* This field is required.
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Years in Business* This field is required.
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Number of Employees (including yourself)* This field is required.
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Business Diagnostic Assessment - Introduction

What You'll Receive:

A comprehensive analysis of your business across 6 critical areas, delivered personally by our expert team within 48 hours of completion.

Before You Begin: Time Commitment: 20-30 minutes for thorough completion

Contact Information: Please provide accurate contact details as this is how we deliver your personalized diagnostic results and schedule your complimentary strategy consultation.

Supporting Information (if available):

- Last 12 months of financial statements or profit/loss summaries
- Current cash flow information
- Recent sales/revenue data
- Staff organizational chart or list

Note: You can complete this assessment without these documents - just answer based on your best knowledge.

Confidentiality Promise:
All information provided is strictly confidential and will not be shared with any outside sources. Data is used solely by our internal expert team for your business diagnostic and consultation and will, in no circumstance, be sold or used outside of this medium.

What Happens Next:
Upon completion, our team will analyze your responses and contact you within 48 hours to discuss your results and provide actionable next steps for your business growth.

Ready to discover what's really holding your business back?

Let's Start
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Q1.1: What was your total revenue for the last 12 months?
Over $2 million
$1-2 million
$500,000 - $1 million
Under $250,000
I'm not sure
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Q1.2: Compared to the previous 12 months, your revenue trend is:
Higher by 25%
Higher between 10-15%
Higher by 5-10%
Higher by 0-4%
Declining by more than 5%
I don't know
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Q1.2a: How many consecutive months has revenue been declining?
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Q1.2b: What do you believe is the primary cause of this decline?
Huge
Large
Normal
Small
Ok
Ok
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Q1.3: What percentage of your monthly revenue goes to fixed/uncontrollable expenses (rent, salaries, insurance, etc.)
10-25%
25-40%
40-60%
Above 60%
I don't know
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Q1.4: How many months of operating expenses (paying all the bills) do you have in cash reserves?
6+ months
3-6 months
1-3 months
Less than 1 month
I don't know
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Q1.4a: Are you currently using personal funds or credit to cover business expenses?
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Q1.4b: How long can you personally sustain this situation?
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Q1.5: What is your average monthly profit (after all expenses)?
$25,000+
$10,000-$25,000
$2,500-$10,000
Breaking even or small loss
Significant monthly loss
I don't know
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Q1.5a: How much are you losing per month on average?
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Q1.5b: How long has this loss pattern been occurring?
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Q1.6: How predictable is your monthly revenue?
Very predictable (within 10%)
Somewhat predictable (within 20%)
Unpredictable but manageable
Extremely volatile
I don't know
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Section 1 calculation
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Q2.1: When you decide to implement a new procedure or operational change in your business, how long does it typically take from decision to full implementation?
Same day to 2-3 days
1-2 weeks
3-4 weeks
Changes take way too long, if at all
I don't know
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Q2.2: Who needs to approve major business decisions before they can be implemented?
Just me
Me plus one key person
Several people need to agree
Requires meetings/committees/lengthy discussions
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Q2.3: What percentage of your team would you consider to be "A players" (excellent performers who exceed expectations)?
50% or more
25-49%
Less than 25%
I don't know
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Q2.4: What percentage of your team would you consider to be "C players" (underperformers who struggle to meet expectations)?
Less than 10%
10-25%
More than 25%
I don't know
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Q2.5: If you had to be away from the business for 2 weeks unexpectedly, what would happen?
I can turn off my phone & would not be worried at all
Some issues; I will likely be called for something
I would be worried during the entire time
I don't know
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Q2.6: If you had to let go of your weakest performer tomorrow, how would that impact your business operations?
Little to no impact - might even improve things
Some temporary disruption but manageable
Significant problems - we need every person we have
I don't know
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Q2.7: When you communicate changes or new priorities to your team, how do they typically respond?
They ask good questions and get to work implementing
They listen but need follow-up to ensure compliance
Resistance, arguments, or passive-aggressive behavior
I don't know
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Q2.8: If you had to make difficult decisions quickly (like cutting expenses, changing processes, or letting people go), how would your team likely respond?
They'd understand the necessity and support the changes
Some resistance but they'd eventually adapt
Possible resentment, pushback, or potential resignations
I don't know
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Q2.9: How many key people would need to quit before your business operations would be seriously damaged?
More than 3 people
2-3 people
Just 1 person
I don't know
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Q2.10: How often do team members come to you with solutions rather than just problems?
Most of the time - they're problem solvers
Sometimes - it's about half and half
Rarely - they mostly bring me problems to solve
I don't know
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Q2.11: How much training or supervision do your current team members typically need when given new tasks?
Minimal - they figure things out quickly
Some guidance but they catch on fairly well
It takes a while for them to learn and get smooth with any new task
I don't know
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Q2.12: If you had to promote someone from within to handle a major responsibility during a crisis, how confident would you be in their ability to succeed?
Very confident - I have several strong candidates
Somewhat confident - one or two people could probably handle it
Not confident - I may need to get external help
I don't know
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Q2.13: When you're not available, how well does your team coordinate and communicate with each other?
They work together smoothly and keep each other informed
Some coordination but occasional miscommunication
Poor coordination - things fall through the cracks
I don't know
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Q2.14: How would you rate your team's ability to handle unexpected problems or emergencies when you're not there?
They handle most situations well and make good decisions
They can manage routine issues but struggle with bigger problems
They tend to panic or wait for me to solve everything
I don't know
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Q2.15: When a team member consistently underperforms, how quickly do you typically address the issue?
Immediately - I address problems as they arise
Within a week or two - I give them some time first
I let it accumulate to reduce uncomfortable confrontations
I don't know
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Q2.16: When you delegate important tasks, how often do they get completed correctly without your follow-up?
Often - they handle things well independently
Sometimes - about half need follow-up
Rarely - most require my oversight to get done right
I don't know
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Section 2 calculation
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Q3.1: When you're talking to potential customers, how often do you find yourself thinking "this lead isn't our ideal customer"?
Rarely - most prospects are a good fit
Sometimes - about half seem like a good match
Often - many prospects aren't right for us
I don't know
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Q3.2: How often do potential customers tell you your prices are too high?
Rarely - price is seldom an objection
Sometimes - about half mention price
Frequently - price is always their main objection
I don't know
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Q3.3: How clearly can you explain what makes your business different from competitors in one sentence?
Very clearly - I have a simple, compelling differentiator
Somewhat clearly - I think I know, but may not be able to explain it well to a client
We do exactly what many other competitors do
I don't know
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Q3.4: When prospects compare you to competitors, what do they usually focus on?
Our great name, reputation, and expertise
Service quality and reliability
Price - they're shopping for the lowest cost
I don't know
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Q3.5: When you lose a sale to a competitor, how often do you find out why you lost?
Most of the time - I follow up to understand
Sometimes - I get feedback about half the time
I usually don't know details of why we lost the sale
I don't know
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Q3.6: How often do customers come to you already knowing they want to work with you (versus shopping around)?
Most of the time - they seek us out
Sometimes - about half come to us directly
Not often - most are shopping multiple options
I don't know
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Q3.7: When potential customers ask about your experience or credentials, how confident do you feel in your response?
Very confident - our track record speaks for itself
Somewhat confident - we have good examples to share
Not very confident - we're still building our reputation
I don't know
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Q3.8: How often do you find yourself adjusting your prices down to close deals?
Never - our prices are firm
Occasionally - only for special circumstances
Regularly - it's part of how we compete
I don't know
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Q3.9: How well does your current customer base match the type of customers you originally intended to serve?
Very well - they're exactly who we planned to serve
Somewhat - close but not exactly what we envisioned
Not well - we're serving different customers than planned
I don't know
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Q3.10: When you explain your services to potential customers, how often do they immediately understand the value?
Most of the time - they get it right away
Sometimes - about half need additional explanation
I often have to explain the value in multiple ways
I don't know
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Q3.11: What percentage of your current customers generate strong profit margins for your business?
75% or more
50-74%
Less than 50%
I don't know
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Q3.12: How often do your customers refer new business to you?
Regularly - referrals are a major source of new business
Occasionally - we get some referrals but not consistently
Not often - we don't get a lot of referrals
I don't know
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Q3.13: When customers have problems or complaints, how do they typically respond to your solutions?
Very satisfied - they appreciate how we handle issues
Mostly satisfied - they accept our solutions
Somewhat satisfied - they accept but seem skeptical and doubtful
I don't know
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Q3.14: How often do you have to chase customers for payment after work is completed?
Rarely - most pay promptly without follow-up
Sometimes - about half need reminders
Frequently - payment collection is not an uncommon issue
I don't know
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Section 3 Total
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Q4.1: How many different ways does your business currently sell your product or service?
One primary revenue stream
2-3 related revenue streams
4+ different revenue streams
I don't know how to categorize our revenue streams
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Q4.2: What percentage of your revenue comes from repeat customers versus new customers?
60% or more from repeat customers
30-60% from repeat customers
Less than 30% from repeat customers
I don't know
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Q4.3: How long does it typically take from initial customer contact to receiving payment?
Same day to 1 week
2-4 weeks
1-3 months
More than 3 months
I don't know
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Q4.3a: Compared to your industry standard, is your sales cycle timing:
About right for our industry
Somewhat longer than it should be
Much longer than it needs to be
I don't know what's normal for our industry
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Q4.4: If you had to stop all marketing and sales activities tomorrow, how long could your business survive on existing customer relationships?
6+ months
3-6 months
1-3 months
Less than 1 month
I don't know
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Q4.5: What happens to your revenue if your biggest customer stops buying from you?
Minor impact - we'd adjust easily
Noticeable impact but manageable
Business would likely be in trouble
I don't know
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Q4.6: How predictable is your monthly revenue based on your current business model?
Very predictable - I can forecast within 10%
Somewhat predictable - usually within 25%
Not very predictable month to month
I don't know
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Q4.7: How much of your revenue depends on you personally being involved in the sales process?
Very little - business runs without my direct involvement
Some areas require me but others don't
Most revenue depends on my personal involvement
I don't know
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Q4.8: If you had to double your revenue, what would be your biggest constraint?
Finding enough qualified customers
Having enough capacity or manpower to deliver
Not enough cash flow to fund the growth
I don't know
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Q4.9: How often do you find yourself saying "yes" to projects or customers that aren't a great fit because you need the revenue?
Rarely - we stick to our ideal customer profile
Sometimes - only when cash flow is tight
Frequently - we take most business that comes our way
I don't know
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Q4.10: Do you measure or consider the lifetime value of your customers when making operational decisions?
Yes, it's a primary factor in most decisions
We consider it for major decisions
Our main focus is the immediate sale
I don't know
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Q4.11: What's the typical duration that customers continue buying from you before they stop?
3+ years or they rarely stop
1-3 years on average
Less than 1 year on average
I don't know
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Q4.11a: Compared to your industry standard, is this customer duration:
About normal for our type of business
Shorter than it should be
I don't know what's normal for our industry
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Q4.12: How does your pricing compare to the average in your industry?
Above average - we charge premium rates
About average - we're competitive with most
Below average - we do compete mainly on price
I don't know what others charge
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Q4.13: If you had to raise your prices by 20% tomorrow, what would happen to your customer base?
Most would stay - our value justifies the price
Some would leave but most would accept it
Many would leave - we'd lose significant business
I don't know
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Section 4 Totals
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Q5.1: If a potential customer visited your business location or website for the first time, what would they likely notice first (outdated signage, cluttered workspace, slow website, burnt-out lights, etc.)?
Everything looks professional and current
A few minor issues but generally presentable
Improvements are definitely needed
I don't know
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Q5.2: When a potential customer looks at your marketing materials or website, how clearly can they understand what you're selling and who it's for?
Very clear - what we do is in our business name and marketing messages
Somewhat clear - they get the general idea but may need explaining
Can be unclear - we need to explain during initial contact
I don't know
72
Q5.3: How often do potential customers comment positively on your business appearance, website, or professional presentation?
Frequently - we regularly get compliments
Occasionally - some customers mention it
Rarely - presentation isn't something they talk about
I don't know
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Q5.4: When you hand someone your business card or direct them to your website, how confident do you feel about their reaction?
Very confident - I'm proud to share our materials
Mostly confident - they're good enough
Somewhat hesitant - I know they could be better
I don't know
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Q5.5: How does your business answer the phone or respond to initial inquiries?
Sincere & warm - professional greeting with clear next steps every time
Professional, but can sometimes come across as scripted
Inconsistent or unclear process for handling inquiries
I don't know
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Q5.6: When potential customers research your business online, what do they typically find?
Positive, current information that reinforces our credibility
Mostly positive with a few outdated or missing information
Mixed results or concerning information they might find
I don't know
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Q5.7: If your business has a physical location that customers visit, how would they describe it?
Clean, organized, and professional
Generally presentable but could use some updates
It needs updating
I don't know or we don't have customer-facing location
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Q5.8: How would you describe your online reviews and ratings across platforms?
Mostly positive with rating above 4.6
Mixed results with a rating of 3.8 - 4.5
Needs work with average review rating of less than 3.8
I don't know
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Q5.9: When potential customers call or email with questions, how quickly do they typically receive a response?
Same day or within a few hours
Within 24-48 hours
Inconsistent, depends on how busy we are
I don't know
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Q5.10: How does your business pricing appear to customers when they first inquire (clear, hidden, confusing, etc.)?
Pricing is clear and transparent from the start
Pricing requires some explanation but is understandable
Pricing is not indicated and we have to look up most times
I don't know
80
Section 5 Total
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Q6.1: What type of business do you operate?
Brick & Mortar / Retail with physica location
Service based / Online
82
Q6.1a: How do most of your new customers currently find out about your business? (For brick & mortar/retail businesses)
Walk-in traffic from your location/foot traffic
Local advertising (newspapers, radio, local websites)
Word-of-mouth and referrals from existing customers
Online presence (Google listings, social media, website)
Direct mail, flyers, or local promotions
A mix of several methods
I'm not sure
83
Q6.1b: How do most of your new customers currently find out about your business? (For service-based/online businesses)
Word-of-mouth and referrals from existing customers
Online search results or website
Social media presence and content
Direct outreach (cold calls, emails, LinkedIn)
Networking, industry events, or partnerships
A mix of several methods
I'm not sure
84
Q6.2: What is your primary/dominant customer acquisition method?
Word-of-mouth and referrals
Online search/website/SEO
Social media marketing
Direct sales outreach
Local advertising/foot traffic
Networking/industry events
Email marketing
Other method
85
Q6.3: How do you measure the success of your marketing efforts?
I track specific metrics like leads generated and conversion rates
I monitor general results like website traffic or calls received
I ask new customers how they found us
I judge success based on overall revenue changes
I don't specifically always measure each approach
I don't know
86
Q6.4: How effective do you consider your current marketing methods?
Very effective - they consistently generate quality leads and customers
Somewhat effective - they work but could be better
Mixed results - some methods work, others don't
Not very effective - struggling to get good results
I don't meaure this
87
Q6.5: What percentage of your monthly revenue do you typically invest in marketing?
10% or more
5-9%
2-4%
Less than 2%
It's not a consisent percentage
88
Q6.6: When your revenue drops, what typically happens to your marketing spending?
I maintain or increase marketing spending
I keep the same percentage of total revenue
I reduce all spending including marketing
I don't know
89
Q6.7: If you were to completely stop all marketing expense, even temporarily, how will your revenue be affected?
Revenue would stay the same
Revenue would drop gradually
Revenue would drop significantly
Revenue would stop almost immediately
I don't know
90
Section 6 Totals
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